Why shouldn’t a corporate event be enjoyable and memorable at the same time?

We often attend a company meeting or a corporate event unwillingly. “Work is work”, they say, but why shouldn't we have fun as well? After all, whether it’s a promotional event, a company meeting or a motivational activity, what matters is the memory that remains of the event and what it conveys, it's called awareness.
Chiara Toso mostra ad un cliente una location a Roma su un tablet durante un evento aziendale